The History of Frankel's Costume
Origins |
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Frankel's Costume Company® began in 1950 as a
magic store at 808 Texas Ave. in downtown Houston, Texas. Proprietor
Morty Frankel was already an established business man in Houston.
The store named Morty's Magic Mart was an integral part in the
lives of many Houstonians who wanted a place to purchase, learn
and be around all that was magic. The shop carried a wide array
of tricks, illusions and other magic provisions. Along with the
already impressive selection of magic were the jokes and gags,
favorites of the always entertaining and playful Morty. |
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The Costume Shop |
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The costume aspect of the business began when a long-time magic
customer requested some special attire be made for his act.
Morty's wife Leola, a trained seamstress, stepped into help.
One thing led to another and she was inundated with requests
for more and more costumes. The inventory grew under the creativity
of Leola. As the business increased, so did the space needed
for the costumes. Frankel's Costume Shop moved to Fanin Street
where now is the Texas Medical Center. It outgrew that location
and in the 1970's Leola Moved closer to down town to 4815
Fannin Street. |
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Second Generation |
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In 1976 Leola decided her feet hurt and sold the business to her eldest son Lonnie and wife Terrie.
Together Lonnie and Terrie carried the Frankel torch. Their efforts together increased Frankel's
Costume Company's costume inventory to well over 57,000 rental costumes. The store also boasts
the largest Magic, Stage Makeup, Clown Supplies, and Theatrical Supplies inventory in the south. |
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Third Generation |
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As of March 1, 2000, Frankel's Costume underwent its largest growth ever! Moving from
4815 Fannin Street to 2801 Polk Street, a 40,000 square foot building, occupying an entire
city block, and only 1 mile east of Downtown Houston. In addition to the new facilities,
Frankel's Costume has enjoyed renewed vitality with the addition of sons Aaron and Eric.
Having left their careers in Architecture and The Culinary Arts, respectively, the sons hope to
help carry the flame of a family tradition. With a third generation of Frankel's, Frankel's Costume
promises increased growth and innovation for decades more to come. |
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